Without protein, your hair is limp, lifeless, and weak, and can fall out or break easily. Reconstruct and strengthen your hair strands with the protein and nutrients found in this treatment. This product adds protein to the cuticle layer of your strands which makes it stronger and not as easy to be damaged. This treatment should ALWAYS be followed with a deep moisturizing conditioner to prevent brittle and damaged hair. You should always maintain a Protein-Moisture Balance for your hair. Pair with our Deep Conditioning Mask. Can be used every 4-8 weeks depending on your hair damage. Water activated.